Merchandise+Displays

Merchandise Displays

How products look in a store are key to helping them to sell better. A good window display can bring customers into a store. A good display inside a store can convince someone to buy a product they might not have considered. This is another way marketing can be used to make a career. Even staging houses for sale is a form or presenting merchandise (the home).

Wednesday, May 14th--Your Proposal

 * Create the concept of a display. This can be done:
 * With a drawing
 * With a photoshop picture
 * With a written explanation


 * The Project--Due Monday at the end of class**
 * You must make sure what you are selling is clear--The goal is to create a window display OR an in store display that would drive people to come into the store and shop (or buy something)
 * Remember this is a STORE display, NOT a garage sale
 * It must fit into a shoe box
 * Grades will be based on 1 snapshot in time so remember you cannot have people talking to sell your products, you must have a VISUAL display.
 * Points are as follows:
 * Display is done on time--End of class Monday 10 points
 * Display is clear of what is being sold 30 points
 * Store name is visible 10 points
 * Display is clean and not cluttered (attractive) 30 points
 * Display shows planning 15 points

Wednesday, May 21st--Project Recap
Go to the R Drive-->Ferris-->Marketing and look at the pictures of the displays. You can also view them in the back on the counter. I am very impressed with some of them.

Once you have review them, open this form and complete it. Email it when done. Make sure you are clear. IF your project is not shown in the R drive it means it was not there on Monday when I took pictures, so see me for the camera. I will be grading them from the pictures :-)